Two educators with over half a century of experience explore topics related to education for educators, students, parents, and any and all persons interested in the education of all kids.
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Are you a brick and mortar business owner that has put your blood sweat and tears into creating a storefront that lights you up and serves your clients well only to be frustrated that you’re the best kept secret in town? If you’re NOT hearing your new clients say, “I found you on Google!” then you’re in the right place. Welcome. I'm Melissa Rose—mom, business owner, and your straight-shooting visibility coach. I've cracked the SEO code to becoming the top choice on Google in my industry, and ...
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Welcome to the Brick and Mortar Business Academy podcast, where amazing things happen.
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Tom Massman - Owner of Brick and Mortar Profits! I will share the same frameworks I used to help build 9-figure businesses for the last decade during my time at my corporate job. I have turned my attention to helping local brick and mortar business owners increase their profits and cash flow so they can scale their businesses and build stronger communities.
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A podcast bringing you the stories behind the brick and mortar businesses in our communities. Each weekly episode focuses on the story behind a brick and mortar business by way of a candid chat with the owner. We talk about the broad picture stuff; their start up processes and the philosophies behind their companies, as well as the smaller, day to day realities of running a brick and mortar. New episodes every other Tuesday.
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Ready for a Storefront? 10 Must-Ask Questions Before You Commit
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Ready to be the ONLY option in town? That’s exactly what we’re diving into today. And we’re literally talking about your store front! In this episode, we’re getting down to business—brick-and-mortar style. This was inspired by a recent strategy session with a super-smart business owner who’s considering investing in a store front. But before jumpin…
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Education International World Congress Educator Perspectives on US Election S2 E2
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In the debut, TWO PART SPECIAL, of the 2nd season Eric and Matt dive into international perspectives on the upcoming US Presidential Election. Enjoy the diverse accents on why this Election is vital to education not only in the US but around the world in this second part. Enjoy!Eric Ebersole and Matt Gresick által
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Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success
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28:09
Today, we’re hitting pause on SEO and Google Business Profile talk to dive into something even juicier—finishing this year on fire! 🔥 We’re stepping into the best quarter of the year, where many of us will see our businesses hit record revenues and profits. Exciting? Absolutely. Overwhelming? You bet. But what if we did things differently this time…
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The Truth About SEO: How Long Before You See Results?
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Today, we're diving into another awesome listener question: How long does it take to see SEO results, and how do we know it’s working? Spoiler alert—SEO isn't an overnight fix, but how long should it really take? And more importantly, where can you find the proof? In this episode, we’ll cover three key spots to check on your SEO progress: where to …
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Google Reviews 101: Listener Q&A on What NOT to Do
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10:59
Today on the podcast, we’re diving into a listener question all about Google reviews! We know these reviews pack a serious punch—they boost your rankings, build trust with future clients, and can be repurposed across your marketing. But there are also some common mistakes to avoid. Tune in to hear the question and learn what not to do regarding Goo…
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Education International World Congress Educator Perspectives on US Election S2 E1
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In the debut, TWO PART SPECIAL, of the 2nd season Eric and Matt dive into international perspectives on the upcoming US Presidential Election. Enjoy the diverse accents on why this Election is vital to education not only in the US but around the world in this first part. Enjoy!Eric Ebersole and Matt Gresick által
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Five Reasons Your Business Needs a Mastermind Group
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15:34
We’re just days away from kicking off the final quarter of 2024—can you feel the momentum building? For me, this season is like my personal New Year. With the shift in seasons and the return to routine, it’s the perfect opportunity to dream big, refocus, and push toward those year-end goals. On today’s episode, we’re taking a break from our usual f…
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Bold Content, Big Results: Marcus Sheridan's 5 Keys to Winning Trust and Boosting SEO for Dance Studios
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Are you effectively telling, showing, selling, and being human in your content creation in your marketing efforts? Marketing expert Marcus Sheridan believes these four pillars should guide your strategy. As the best-selling author of "They Ask, You Answer," Marcus's insights have been instrumental in shaping my success as a top-rated business owner…
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Create More Trust with this One Simple, Quick and Effective Tip for the Holiday Weekend
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In this brief episode of Brick and Mortar Visibility, we're diving into a quick but crucial tip as we head into the holiday weekend. It's the perfect time for businesses to update their Google Business Profile. Not only does this simple action build trust with potential clients by showing accurate store hours, but it also signals to Google that you…
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The SEO Boost for Your Dance Studio: How Tracking Your Google Business Profile Drives Results
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In today’s episode, we're diving into one of the most crucial aspects of your local business's online presence—tracking your Google Business Profile. I'll walk you through the essentials of monitoring your GBP using the dashboard and why this is vital for your SEO success. By the end, you'll understand the importance of consistent tracking and how …
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"Great Job" doesn't create Great SEO. Let's get our Reviews to Create Killer SEO so more and more people can find you first!
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All right, so you've received a Google review. It's filled with valuable keywords about who you are, why they chose you, and what service you provided. Now, let's optimize it. We want your review to work for you, not just on your Google Business Profile but across all platforms. In this episode, I'll explain what to do based on your current busines…
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SEO Success & Inbox Triumph: Ensuring Your Emails Reach the Right Audience with Nicolas Toper
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31:52
This episode might boost your profits quicker than anything else! We all know the importance of email in business, but what if your perfectly crafted emails land in spam folders? When your SEO is stellar, you’ll get many inquiries. Great, right? But what if your excellent customer service emails aren’t reaching potential clients? That’s why I’m thr…
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Why Responding to Google Reviews is Crucial for Your Dance Studio's SEO and Reputation
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10:45
Welcome back to Brick and Mortar Visibility! In today’s episode, we’re diving into the significance of responding to Google reviews and how it can impact your brick and mortar SEO and reputation. While there's no hard and fast rule on how quickly you should respond, the importance of timely and thoughtful responses cannot be overstated. Featured Po…
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Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar
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42:34
On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love. But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will retur…
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You want great SEO for your Dance Studio? Do not batch your blogs. Top reasons why consistency trumps quantity.
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Welcome back to Brick and Mortar Visibility! In today's episode, we're diving into the world of SEO, Google Business Profile optimization, and blogging for your dance studio. A listener recently asked a fantastic question: "Is it better to post five blogs at once or stagger them?" Join me as I answer this question and explain why the timing of your…
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So You Want to Use Your Name as Your Domain - Make Sure You do This for SEO Domination
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This episode comes from a listener who wants to start a second business as well as my personal experience. Here's the conundrum: Should you use your current URL and have a separate landing page for the second business? Or should you or have a second URL? And if you have that second URL, can it be your name? There's a lot there. And the answer might…
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Leveraging Relationships for Business Growth: Beyond SEO and Google Strategies with Racheal Cook of The CEO Collective
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Welcome back to Brick and Mortar Visibility! Normally, we dive deep into the world of SEO and optimizing your Google Business Profile. But this week, as we celebrate our freedom in America, we’re shifting gears to focus on creating a business and life you love. In this special Independence Day episode, we’re thrilled to sit down with a guest who ha…
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Boost Your Website's SEO for Multiple Dance Studio Locations: Top Tips Revealed!
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Welcome back to another power-packed episode of Brick and Mortar Visibility! This week, we’re diving into a hot topic that’s crucial for any dance studio with multiple locations or service areas. If you’ve ever wondered how to make your website stand out in local searches and attract more students from different areas, this episode is tailor-made f…
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Be Found "Near Me" - Managing Google Business Profiles for Multiple Dance Studio Locations and Optimal SEO
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In today's podcast, we're diving deep into a topic inspired by a recent strategy call that could be a game-changer for your business. If you have multiple locations or operate within the service industry, this episode is a must-listen. When potential customers are searching for your services online, they're often using the "near me" search term. Th…
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Beyond SEO: Navigating Real-Life Business Challenges with Resilience and Passion
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In today's episode, we're diving into the real-life challenges of running a business, beyond our usual SEO discussions. I'm pulling back the curtain on the everyday realities that come with turning your passion into a thriving business. Balancing work with being a partner and a parent is no easy feat—it's a lot more stress than most people can imag…
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Four Super Common Mistakes I See that are Keeping Google (and Your Ideal Client) from Finding Your Dance Studio
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In our quest for SEO optimization, it's crucial to adhere to best practices. As a brick and mortar business owner, your time is precious, and simply writing a blog for the sake of it isn't an option. We need every blog post and website page to pull its weight and drive results for us. That's why today, I'm delving into four prevalent mistakes I've …
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Your SEO is locked in. Now You Want to Level Up. Five Points You Must Consider as You Scale and Grow Your Brick + Mortar Business
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In today's episode, we're diving deep into the concept of scaling a brick-and-mortar business. Many of us start as solopreneurs, fueled by passion and a desire to share our expertise with others. But as our businesses flourish, the question of scalability arises: How do we take our ventures to the next level? During a recent consultation with one o…
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Five Reasons HOW SEO Brings You Real Buyers
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As business owners, our days are often consumed by endless to-do lists and competing priorities. But what if there's a way to ensure that what you're doing today keeps working for you tomorrow? In a recent podcast featuring James Clear, author of 'Atomic Habits,' the conversation turned to the challenge of creating good habits amidst the chaos of e…
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12 Weeks to Clarity in Business Processes for Your Brick and Mortar Business
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Ever think your ladder is up against the wrong wall? Let's fix that. As we're cruising through Q2, it's time to assess and optimize your brick and mortar business. Unlike the seasonal ebbs and flows of a studio business, quarters offer a clear window to fine-tune our operations. Today, I'm diving into my strategy for crafting a focused 12-week spri…
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SEO vs. Costly Print Ads: How Google Tracking Outshines Traditional Marketing
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As fellow brick-and-mortar business owners, we're all too familiar with the many buckets that chip away at our revenue. So, when it comes to spending our hard-earned cash on marketing, we need to be savvy and ensure we're getting the best return on our investment. Let's dive in and uncover how to make those marketing dollars count! Today, I've got …
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The Subtle Art of Selling: What You Need to Know with Nikki Rausch
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Get ready to supercharge your sales game because in today's podcast, we've got the dynamic Nikki Rausch joining us. With her extensive background in Neuro-linguistic Programming, Nikki is the ultimate authority when it comes to sealing the deal. For all you brick and mortar business owners out there, this episode is tailor-made for you. We know tha…
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Boost Your SEO with Google: Supercharge Your "About" Page for Top Rankings
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Welcome to today's episode where we're diving deep into YOU! Get ready to elevate your SEO game and skyrocket to the top of Google's radar! How does that sound? Chances are, you've got an "About Me Page" for your business. Whether you're a solopreneur or leading a dynamic team in a brick-and-mortar establishment, your "ABOUT PAGE" is prime real est…
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Mastering Website Footer Optimization: Your Key to SEO Success
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In today's episode, we're zeroing in on your website's footer. Yes, this often overlooked space is where brick and mortar business owners are falling short in their Google and SEO strategy. It's time to ensure that we're the first stop for all relevant searches. Your website footer is a prime location to strategically place keywords, streamline use…
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Maximize Visibility and Attract Even More Ideal Clients to Your Dance Studio through Your Google Business Profile Product Offerings
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17:50
In today's episode, we're diving deep into the heart of your dance studio's offerings and how to maximize your visibility through your Google Business Profile (GBP). This often overlooked feature can significantly help potential clients learn about your studio without having to search extensively for information. That's why optimizing your Google B…
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How to Connect and Grow Your Business Through Community
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15:10
Let's make a deal. Despite the fact that people are constantly Googling for you online (as we discussed in our last episode), what they really crave is community. They want to belong to something bigger than themselves. They want to be a part of your energy, your vision, and your success. It's true! And when you get this right, it's amazing how lit…
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Nobody's Talking about You - They're Googling You - How to make your Google Business Profile Stand Out as a Dance Studio
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11:55
As a dance studio owner, understanding potential customers' journey from Google search to your studio doors is crucial. In today's episode, we'll uncover the four key stages that lead people to your dance studio: 1. They have a problem, need, or desire and Google it. 2. Your dance studio comes up, and they click on it. 3. They check your socials to…
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Empowering Entrepreneurs: Mastering Business Beyond the Call with Oie Dobier
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Today's podcast features Oie Dobier, a dedicated business coach specializing in empowering solopreneurs and small business owners to realize their dream ventures by mastering the art of working "ON" their business rather than being consumed by working "IN" it. ✅If you embody the spirit of a Quality Crusader delivering top-notch services with fervor…
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Three Mistakes I See In Your Email Signature
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11:28
In today's episode, we're drilling down into a topic that's often overlooked but holds immense influence – your email address and signature. Quick but impactful, this episode was fueled by real-time conversations that underscored its significance not once but twice last week. Join me as we unravel the potent impact your email address can have on br…
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How to Motivate Your Team to Create Brand Loyalty with Jamie Van Cuyk
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Today we're diving deep into the heartbeat of success: our teams. It's not just about having a team; it's about having an exceptional team that propels our brand to greater heights. Exceptional team members don't just help us scale our business; they become ambassadors, extending our visibility through their firsthand experiences. It's time to cult…
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A Refresh on Google Reviews on your Google Business Profile: How they can get your Dance Studio seen further!
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11:08
Are you maximizing the potential of your Google Business Profile (GBP) to boost your dance studio's SEO? Today, we're focusing on the power of Google Reviews and how they can transform your visibility. Do you have clients who drive 30, 40, or even 50 miles to attend classes at your dance studio? Would you like to attract even more dedicated clients…
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In this last episode of the season Eric and I reflect on the previous 5 episodes along with sharing our schedule for next season. Hope you have enjoyed listening to this first season.Eric Ebersole and Matt Gresick által
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Franchise Visibility Unleashed: 6 Proven Strategies to Boost Your Business SEO Organically
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And we're back for part TWO of creating better SEO if you own a franchise! Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address th…
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Franchise Visibility Unleashed: 6 Proven Strategies to Boost Your Business Organically
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15:53
Greetings, fellow brick-and-mortar business owners, especially those managing a franchise! I acknowledge the hustle and dedication you invest in delivering top-notch services under a nationally recognized brand. While you possess valuable assets, it's essential to address the limitations you may encounter. In this episode, we'll explore three out o…
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Episode 18: Dr. Tara Ebersole
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In this episode, we talk to the wonderful Dr. Tara Ebersole about corporal punishment and how it negatively effects education.Eric Ebersole and Matt Gresick által
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Acceptance Does Not Mean Quitting - A Discovery of Beliefs
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In today's episode, join me on a reflective journey prompted by a recent walk. If there's one thing I cherish, it's my walk and talks—they're the most intimate moments I share with my people. To all my walk and talk friends, a heartfelt thank you and a big shoutout; I love you all! During a visit with a dear friend and fellow business owner last we…
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Censorship and book banning are unfortunately a part of life for many educators across the country. In this episode, we interview a media specialist on those topics. We hope you enjoy!Eric Ebersole and Matt Gresick által
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{Healthy in the Valley Series} The Story of Rainfall Therapy & Consulting
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Welcome to an exciting episode where we introduce you to the dynamic duo behind Rainfall Therapy and Consulting, Cimena and TaNesha. They bring a unique blend of psychotherapy and life coaching to the table, and what makes their approach even more special is the option to incorporate equine companions into the healing process. This powerful combina…
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Beyond Storefronts: Mastering Client Retention with Exit Forms
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17:52
In this powerhouse episode, we boldly shift our gaze from traditional visibility playbooks to the game-changing arena of client retention for brick and mortar titans. Brace yourself for the revelation of a secret weapon: the exit form. It's not just paperwork; it's a dynamic, proactive strategy to lock in your clients, decipher their needs, and sho…
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Episode 16 County Executive Johnny Olszewski Jr.
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In this episode, we interview a former teacher and student member of the Baltimore County Board of Education: County Executive Johnny O! Great episode with the County Executive!Eric Ebersole and Matt Gresick által
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Crush 2023: Navigating Separation Season for Your Best Business Year Yet!
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Hey there, it's a significant week for me—Ms. Melissa Rose—because it's my birthday week! Birthdays always make me pause and reflect. I have this tradition of writing a birthday note to myself every year and stapling it to the one from the previous year. The stack has grown, and going through them, I can track the evolution of my goals from concept…
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Gratitude and Resiliency: Affirmations that Produce Results!
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22:05
🎙️ Today's podcast is a bit of an emotional rollercoaster, but in the best way possible. As we revel in a weekend of Thanksgiving, I wanted to dive into a recording that goes beyond the nuts and bolts of business and delves into the softer side of the entrepreneurial journey. Running a brick and mortar business is no stroll in the park for the fain…
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Parent/Guardian Teacher Conference Special
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Tis the season for conferences between parent(s)/guardian(s) and the teachers. What do educators have on their wish list for parents and guardians this holiday season? Well tune in to find out what educators believe to be the most important things you need to do to prepare for your conference with your child's teacher. Enjoy :).…
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Cracking the Code: Going Viral with Community Values
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Welcome to a powerhouse episode where we unravel the secrets behind social media triumphs, spotlighting a recent viral post that propelled small business, brick-and-mortar client's online presence to dazzling new heights. Buckle up as we dissect the strategies behind the success, from crafting intriguing "Did You Know" posts to the influence of int…
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Blitzin' Through Your Black Friday Event with My Game Changing Strategy!
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🚀 Calling all Brick and Mortar Powerhouses! Now, listen up because this is your time to shine! Every day is a chance to rock the business world, but with the Holidays fast approaching, we've got a golden opportunity to deliver the kind of service and magic that the big box stores can only dream of. 🎁✨ In this heart-pounding episode, I'm diving head…
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Episode 15 Chad Jimison
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How would the government shutdown effect the education of military families and the communities they serve? In this episode, we interview Chad Jimison about that topic as he teaches at a Department of Defense Dependent School in Alabama. Very relevant topic given the times...Eric Ebersole and Matt Gresick által
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