After recording this episode and knowing the knowledge and insights that are in it, I'd have to say this is one of the best episodes you could be listening to. I'm definitely biased here. We have an exciting guest, Jay Acunzo, on the show to talk to us about resonance in our work. What he says throughout this episode is gold, and you do not want to…

This prediction episode has been a long time coming! Today Mike and Doug will be tackling their predictions including items like data security and privacy, remote work, and so much more. Big News: 2022 Predictions Question of the Episode: What is one thing you learned last year that others listening in can benefit from as we get further into 2022? …

Presentations suck today. Most people waste time, waste money, and don't focus on the client with their presentations and it becomes hell because they don't know the connection between what's on the screen and how they want to effect their audience. Today we welcome guest James Ontra, CEO of Shufflrr, to the show to give us the 411 on presentation …

Today is the last episode of the year, can you believe it? 2021 has been a fast year, though the older we get the faster the years go by, so every year feels like it’s fast. All the events that we’re used to having either didn’t happen or weren’t in person, so there hasn’t been anything to break up our year. There’s been no chapters. We can only ho…

Doug has noticed for quite some time that tech stacks have been exploding. We’re no longer just talking about cloud tech stacks anymore, we’re talking about (what Doug has coined) mushroom cloud tech stacks that have been sprawling technology. Each episode is broken up into three sections: Big News, The Question of the Episode, and Takeaways. Big N…

The Blackline Podcast has always been based on issues between sales and marketing. That line is blurring - alignment is always improving - but alignment isn’t always (and shouldn’t be) a happy peaceful place. So what is alignment, and can you have alignment without conflict? Let’s find out! Each episode is broken up into three sections: Big News, T…

F^ck Hustle Culture. I don’t think we can get anymore to the point. While the hustle culture seemed to have gone away, it’s come back with a vengeance over the last couple of months. It’s got to a point where we have to wonder what are people doing day to day? Are they doing or just talking? Each episode is broken up into three sections: Big News, …

Today’s episode is a special one as we welcome guest Mark Kilens, VP of Content and Community at Drift, to the show. You’ll receive expert insights into the topics of revenue acceleration, building insights from data, and community. We are so excited to share this episode with you all, and thank you Mark for joining us. If you'd like to follow Mark…

The hosts are feeling a bit salty and fatigued today due to all the “State of” reports. So, this will be the last one we do for now to give everyone a break and go back to our regularly scheduled programming. HubSpot put out their Not Another State of Marketing Report 2021, “a new report by HubSpot, Litmus, and Westin to help marketers prioritize t…

Vidyard put out their 2021 Video in Business Benchmark Report and although it isn’t a “State of” report officially, it’s referenced as one in their promotion of the report. We won’t be going through everything like our other report reviews because the information is overwhelming and it’s hard to find out what to do with the information. Question of…

In continuation of our ongoing series discussing state of state of state of reports, today’s report comes from LinkedIn. They released their State of Sales Report for 2021 - US & Canada edition. Here are the 7 trends they reported on: Virtual selling is good for sellers and even better for buyers Sales organizations and managers must adjust to a re…

There has been an explosion of State of [insert title name] Reports, to the point that when you look it up, there’s millions of results. We’re starting a new feature on the podcast where we’ll review these types of reports to help you understand what they mean, bring in application to what you should or shouldn’t do differently, and give you real c…

Where do you get business acumen? What even is business acumen? And when do valuable metrics turn to vanity metrics? Mike and Doug answer all these questions and more in this episode. If you would like to learn more, take our online course: Business Acumen for Sales, Marketing & Demand Generation. Each episode is broken up into three sections: Big …

Video is an intense medium, and while every business should think about including video in their business strategy and processes, most struggle with doing so. Why? There’s a lot of time and energy that goes into video production whether you’re new at it or not. Today’s guest is the CEO of Nextiny Marketing, a company that specializes in video. We w…

The whole market is crazy. Okta acquired Auth0 for $6.5 billion. Twitter, LinkedIn and other social platforms are creating similar features to Clubhouse. What can you as a listener or a small to mid-market business take away from these things? Find out in this episode. Each episode is broken up into three sections: Big News, The Question of the Epi…

Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the show. You may know her from bringing #MarketingTwitter together and making it into a bigger and better community. She is also the Senior Marketing Manager for Offline Community and Advocacy at HubSpot. This episode is packed with lots of insights on wh…

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work anymore. All jokes aside according to HubSpot’s data, email is nowhere near dead. Sales email sends are up 78% from a year ago and marketing email sends are up 36% from a year ago. If you haven’t guessed already we’re talking about email in today’s episo…

We thought the big news this week was going to be that we finished our all hands meetings, but then the news came through - HubSpot acquired The Hustle. We’re discussing why this is a brilliant move for HubSpot and answering a question about too much MarTech on this episode of The Black Line Podcast. Each episode is broken up into three sections: B…

There’s only one thing on everyone’s mind this week...the Bernie Sanders meme. If we recorded this episode last week, that might have been the big news. On this episode of The Black Line Podcast, Mike and Doug dive into GameStop’s stock and how to deal with prospects doing dark. Each episode is broken up into three sections: Big News, The Question …

Happy New Year and welcome to the first episode of the year! We're officially in a new decade. A lot has already happened this year and we're only two weeks in. If you're feeling a little overwhelmed, that's okay. This episode Mike and Doug will be talking about what the new year means to businesses along with sharing their predictions of 2021 and …

Thank you all for another amazing year of listening and supporting the podcast. We want to wish you a happy holidays and know that we'll be picking back up in the new year. Stay tuned for more insights and special guests. And if you haven't already, leave the podcast a review either on Apple Podcasts or Spotify We're all feeling the last let of 202…

Experience, intuition and data have to come together. You don't get a good hypothesis from data. Data can tell you what happened, and intuition tells you what data could happen so that you can create a test. In this episode of The Blackline Podcast, Mike and Doug discuss their thoughts around Gartner's research - Future of Sales 2025: Why B2B Sales…

The biggest news in our world today is that the election this year will be over in the next few days, but for everyone's sanity, we have something better to talk about in this episode. Today Mike and Doug review Scott Brinker and Jason Baldwin's report: MarTech 2030 - Five Trends in Marketing Technology for the Decade of the Augmented Marketer. If …

Today is the episode we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot, joins us to discuss all things marketing and sales as it relates to changes she's seeing in the world and what we can all do to help one another in today's current environment. Meghan goes into detail on how you can balance the sales-marketing relati…

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park. From Inbound stems our question of the episode about aligning sales and marketing. In this episode of The Black Line Podcast, Mike and Doug share their takeaways and improvements to the virtual conference and give their advice on what to do about aligning your sales…

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is happening virtually starting September 22, and The Black Line Podcast has a whole new format! In today's episode, Mike and Doug discuss their take on Snowflake and the valuation they received, and they answer a juicy question regarding the growing side gig …

What is product marketing? Is it really a thing? And if it is a thing, how is it different from marketing? A lot gets answered in today's episode as we have guest Marcus Andrews, Product Marketing Group Lead for the Marketing Hub at HubSpot, joining us to fill in all the gaps surrounding product marketing. Learn what takes place during a product la…

Video is just a fad right? No! Video has been around forever, but more recently it's become a way for us to share our ideas and learn more easily. In today's episode we welcome Tyler Lessard, VP of Marketing for Vidyard, to discuss all aspects of video from how to use it in your business processes to the mistakes being made with video.…

Companies have a lot more quality data than they think, but more people use excuses to not have to do the work to sort through it all. For the first time ever, the show introduces not one, but two guests! Ra Aggarwal and Henry Cipolla from DemandSage join Mike and Doug as they discuss using data intelligently and what businesses should focus on whe…

Is there too much tech? Well, there's a lot of tech, but not a lot of true innovation going on. In this episode, Mike and Doug discuss today's tech stacks, the framework for building them, and how to make sure they're reducing friction.Doug Davidoff & Mike Donelly által

Guest Chris O'Donnell discusses product management, the role of technology, the SaaS world and more in this edition of The Black Line Podcast.Doug Davidoff & Mike Donelly által

Sift through HubSpot's Post-Covid Benchmark Data with Mike and Doug and get their thoughts and insights into what the data is showing. Visit the video recording of the podcast here to see what data they are viewing. https://blog.imaginellc.com/theblackline/review-hubspot-post-covid-benchmark-dataThe Black Line Between Sales & Marketing által

What do you do as a salesperson or a sales organization to sell in a beyond difficult market? Adjust your strategy to focus on teaching your prospect.The Black Line Between Sales & Marketing által

The year has shifted. What are you doing differently? What are you doing to come out ahead? What should you be doing to come out stronger than you were before? These are all questions that Mike and Doug discuss in this episode of The Blackline Podcast.The Black Line Between Sales & Marketing által

What is the future of SEO? Guest speaker Geoff Atkinson from Huckabuy discusses the opportunities and threats around SEO and what has changed over the years. The old tricks don't work anymore, things are advancing.The Black Line Between Sales & Marketing által

Marketing attribution is back full force and isn't working. Join Mike and Doug as they discuss their concerns around data and what you should be focusing on when it comes to your analytics.The Black Line Between Sales & Marketing által

On this episode, we welcome the man, the myth, the legend, Kyle Jepson to the show. He discusses with us the changing nature of sales and how to teach salespeople and sales leaders, sales.The Black Line Between Sales & Marketing által

Every year there's something hot that comes out that everyone has to jump on. If you don't jump on it, you end up feeling left behind. That's right we're talking about FOMO. In the first episode of 2020 Mike and Doug dive into FOMO nominations for this year.The Black Line Between Sales & Marketing által

Has the buyer actually changed? Or for that matter has their journey really changed? In this last episode before the holiday break Mike and Doug discuss the perceived notion around how businesses react to the new year and to the change it brings.The Black Line Between Sales & Marketing által

In this episode, Mike and Doug go back through the year and discuss some of their failures, what they learned from those failures, and what they predict 2020 will consist of.The Black Line Between Sales & Marketing által

Less is more. Mike and Doug dive into how narrowing your focus and expanding your yield will lead to better results and greater impact on your business.The Black Line Between Sales & Marketing által

In this edition of The Black Line Podcast, Mike and Doug question and speculate on the newest acquisitions of HubSpot buying PieSync and Salesloft buying Costello.The Black Line Between Sales & Marketing által

In this episode Mike and Doug cover some of the latest observations in sales and marketing and dive into how people have lost sight and context of metrics and data.The Black Line Between Sales & Marketing által

Guest George B. Thomas joins us on this edition to dive past the surface level and get to the heart of making and sending 1:1 videos.We'd highly recommend you checking out the personal video course at https://www.sprockettalk.com/personalvideo .The Black Line Between Sales & Marketing által

Guest Kevin Dunn from HubSpot joins Doug and Mike in this episode to talk about reducing friction and applying force to keep your flywheel spinning.The Black Line Between Sales & Marketing által

What is frictionless selling and is it a bad thing? This week on The Black Line Podcast, guest Lou Orfanos from HubSpot, Mike and Doug discuss frictionless selling and the future that is to come with this topic.The Black Line Between Sales & Marketing által

We have to start playing our game that fits our strengths. Doug and Mike discuss Inbound 2019, their takeaways, and what they expect to see moving forward.The Black Line Between Sales & Marketing által