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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven meth ...
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What's Next is a weekly digital marketing podcast hosted by Garrett Mehrguth and Tanner Shaffer the co-founders of Directive Consulting. If you are in B2B and wondering how you can increase your organic rankings, drive more leads from PPC, grow your social presence, or improve your content marketing then this show is for you. Pulling from a large portfolio of B2B clients, we discuss tried and true tactics as well as deliver a fresh outside perspective for in-house marketers. B2B marketing to ...
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In this B2B Digital Marketing Hub episode, "SEO Strategies for Cyber and SaaS," we're diving deep into how SEO can be a game-changer for the cyber and SaaS crowd. The online world is like a massive, noisy marketplace, and if you're in the cybersecurity or SaaS business, standing out isn't just nice – it's essential. We'll chat about why those one-s…
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In B2B Digital Marketing Hub episode of our podcast, we delve into the seismic shifts revolutionizing the B2B digital marketing landscape, with a special focus on the pivotal role of tech companies in this monumental revolution. As digital terrain evolves relentlessly, understanding and integrating the latest marketing trends has shifted from a com…
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Social Media Attribution with Emeric Ernoult Ep. 18
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Dive into the world of likes 👍, shares ➡️, and beyond with Jack Lunz on the B2B Digital Marketing Hub Podcast 🎧, where social media marketing attribution is unraveled! This episode features the visionary Emeric Ernoult, CEO of Agorapulse, who brings the story of marketing attribution from its humble beginnings to the dizzying heights of the digital…
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Welcome to "The Digital Duel: ASO vs SEO Showdown," where the worlds of App Store Optimization and Search Engine Optimization collide! This B2B Digital Marketing Hub episode is an exploration of the unique landscapes of ASO and SEO. Imagine ASO as a specialized quest for the treasure of app downloads, while SEO is a broad journey to conquer the pea…
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AI & Digital Marketing Trends with Aia Laser Ep. 16
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Jump into our latest episode of the B2B Digital Marketing Hub podcast, where we've snagged an enlightening chat with Aia Laser, the dynamo CEO of InterDev B2B digital marketing agency. In this episode, our host Jack Lunz dives deep with Aia into the electrifying world of AI in digital marketing. It's a rollercoaster ride through the cutting-edge ad…
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🚀 Blast off into the digital cosmos with our latest B2B Digital Marketing Hub podcast episode, as we zoom through the galaxy of AI in digital marketing, where algorithms aren’t just lines of code, but your personal content DJs, spinning a mix of bespoke digital experiences just for you. Picture Netflix, not just as a streaming service but as your s…
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Digital Marketing & SEO for Cybersecurity Ep. 14
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On this episode of the B2B Digital Marketing Hub we're zeroing in on the world of cybersecurity. This isn't your everyday marketing talk; we're diving deep into the digital trenches of cybersecurity companies. Think of this episode as your insider guide to mastering the art of digital marketing and SEO specifically for the cybersecurity niche. We'r…
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B2B Fluctuations & Effects on Marketing Ep. 13
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On this episode of the B2B Digital Marketing Hub learn how B2B marketing is going through some wild changes, and we're here to spill the tea. First off, the world's getting crowded, right? While everyone's coming up with cool ways to sell stuff to us regular folks (hello, B2C!), the behind-the-scenes B2B world is feeling the heat. Think about it: s…
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Healthcare & Medical Device SEO Tactics Ep. 12
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In this episode, we're diving into the world of SEO for Healthcare and Medical Device Companies. In today's digital age, where folks rely on the internet for healthcare decisions, getting your healthcare company's content to show up on those first search pages is a game-changer. It boosts your credibility, brings in the right visitors to your websi…
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Discover Tips for B2B Lead Gen on LinkedIn Ep. 11
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Ever wondered why everyone's raving about LinkedIn for B2B startups? Well, it's not just a buzz. LinkedIn is the real deal when it comes to lead gen. But here's the catch: it's not as easy as hitting the 'connect' button. In this episode, we're cutting through the hype and dishing out some real talk from B2B digital marketing pros. Let's dive into …
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Hey folks, welcome back to another episode of the B2B Digital Marketing Hub podcast! In this episode, we're tackling the buzzword that's got everyone scratching their heads: Marketing Qualified Leads, or MQLs for short. If you're in the B2B game, you've probably heard the term thrown around, but what does it really mean? And how is it different fro…
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Hey there, digital explorer! Ready to dive into the wild waters of B2B web-marketing? This podcast is your trusty floatie, keeping you buoyant as we navigate the waves and currents of the online biz world. Each episode, we go deeper, uncovering cool tricks and hidden gems of the digital universe. Data? It's not just numbers and charts—it's the secr…
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Metrics That Matter In B2B Marketing Ep. 8
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Hey B2B marketers! Navigating the vast sea of metrics can often feel overwhelming, especially when trying to pinpoint which ones genuinely make a difference in the B2B landscape. In this episode, we're diving deep into the metrics that truly matter. We start by exploring the concept of Customer Lifetime Value (CLV) - understanding the total revenue…
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In this episode, we discuss the effective uses of B2B marketing strategies in the new era of ChatGPT. Discover the game-changing impact of AI technology on B2B marketing and search engines. With its massive popularity, ChatGPT is reshaping conversations and content creation. Learn how it enhances SEO-friendly content to increase data visibility and…
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Video SEO: Get Your Videos to Rank Ep.6
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Unlock the power of video SEO and get your videos to rank on Google! In this episode, we consider the world of video SEO, exploring its importance in successful digital marketing and explaining how to optimize your videos for maximum impact. Discover why video is the cornerstone of marketing and how conversational search is making it even more cruc…
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Discover the untapped potential of TikTok for B2B marketing in this episode! We explore how this popular short-form video platform can help you reach a younger audience often overlooked in traditional B2B marketing. Uncover the benefits of TikTok for B2B marketers, from storytelling to driving engagement, and understand the key factors behind TikTo…
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In this episode, we explore the significance of schema-structured data and its implementation for SEO. Discover how adding schema markup to your website can enhance your search engine rankings and click-through rates. Learn about the various schema encoding types, including RDFa, Microdata, and the recommended JSON-LD by Google. Find out how to imp…
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In this episode, we explore the far-reaching effects of ChatGPT and Bard on SEO. Discover how these AI-powered search engines are revolutionizing search results and changing the game for websites. Learn about the implications for organic traffic, the importance of unique content, and the shift in digital marketing strategies. We discuss the critica…
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SEO for SaaS Startups: The Complete Guide Ep. 2
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In this episode, we dive into the world of SEO for SaaS start-ups, uncovering the unique strategies and practices that drive success. Learn how SaaS digital marketing differs from other industries, and discover the importance of technical SEO as the foundation of any SEO strategy. Explore the roadmap to success, from proper keyword research and con…
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In this episode of the B2B Digital Marketing Hub, https://www.b2bdigitalmarketinghub.com/, we delve into an unconventional yet effective approach to B2B marketing - adopting B2C strategies. We challenge the conventional wisdom among marketers and explore how treating B2B buyers more like people and less like faceless representatives of corporations…
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In this week's episode, we discuss the value of link building for B2B. We dive into tactics you can use, our detailed approach, and necessary software. This is an episode you won't want to miss.
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In this episode, we talk about how B2B companies can drive leads from search engines and break down what's currently broken. You'll learn new tactics, hear a fresh perspective, and understand the value of a three-pronged approach to B2B marketing.
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Finding time to write content or even managing freelancers is a daunting task. Being in a technical space as a B2B company doesn't make it any easier. In this episode, we discuss the benefits (and drawbacks) of outsourcing technical content as a B2B company.
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