A(z) B2B Copywriting csatorna legjobb podcastjai (2024)

1
From Click to Client: Hospitality Websites That Convert 27:21

6d ago27:21

27:21

As a guest on Cory Falter's InnSync show, I dig into the role of conversion optimization for hospitality vendors. The same rules and tips apply to any business striving for better conversions. I start with the principles of persuasive web copy and the importance of the problem-agitate-solution framework in establishing trust. We also get into pract…

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14 Fixes For Failing Copy 25:16

13d ago25:16

25:16

Copy not converting? When no one's reading your emails, clicking on your opt-in, or signing up for your free trial, it's time to rethink your approach. In today's episode, I dig into 14 reasons why your copy may not be connecting with your audience. From being "too nice," skimping on research or using the wrong voice in your copy, finding and fixin…

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The Art of Writing "Agitation" Copy 16:21

20d ago16:21

16:21

Question: Why would you ever write copy to agitate someone? Answer: To let the website visitor/reader know you not only know they're in pain, but you know how it feels. How? By crafting specific, detailed, empathic, copy only someone who understands their predicament would know. This builds trust. People who trust you are more likely to believe you…

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The Best Homepage Hook: Pain or Solution? 18:39

27d ago18:39

18:39

Is your homepage headline driving conversions... or sending visitors packing? Starting your homepage with the solution or pain point is a hot debate. Pain /problem -agitation-solution (PAS)- a popular copywriting formula - says to lead with pain. But could reminding your visitor why they landed on your page backfire? In this solo episode, I dig int…

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Crafting Copy that Engages and Converts 38:43

1M ago38:43

38:43

In this episode, I’m a guest on the Death to Vanilla Podcast hosted by Steve Burkhart. I get into the contrast between various types of copywriting specialties, including SEO and conversion copywriting. I also discuss crafting compelling headlines and hero sections, understanding market sophistication, and catering to diverse reader behaviors. The …

1
Unethical Marketing Practices: EXPOSED 39:10

1M ago39:10

39:10

Is being authentic becoming a marketing strategy of the past? As a copywriter, what do you do when your client wants you to use misleading, unethical content in your content? As a fellow copywriter and marketing strategist who's experienced more than her share of such situations, Stacy Eleczko spills the tea of these and other awkward situations. S…

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Smart Marketing for Tough Times 40:49

2M ago40:49

40:49

Marketing is never more important than when the economy is in a downward spiral. Unfortunately, it's often the first department cut. The solution isn't to cut marketing, but to change your approach. In this week's episode, I speak with Ryan Farber, Principal of Idea Spark Marketing, about marketing strategies to help optimize your efforts. He talks…

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Create a Website that Builds Authority 35:10

2M ago35:10

35:10

Websites are a must-have to establish credibility in any business, particularly health and wellness. Social media isn't enough. In this episode with Whitney Bateson, MPH, RD, a digital strategist, Whitney talks about how websites are a hub for business credibility and why social media alone isn't enough. She gets into common design mistakes, and th…

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How to Create Engaging Video for LinkedIn 38:56

2M ago38:56

38:56

Video content has never been more important than now, but not many people on LinkedIn are using it effectively. In this episode with Anthony Leung, founder of Mean Write Hook, he shares the importance of using video to show authenticity, use storytelling, and capture engagement. Anthony dives into the challenges with LinkedIn engagement, the impact…

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How to Write Copy for Controversial Products and Services 38:55

2M ago38:55

38:55

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this epi…

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The Dark Side of Copywriting 14:44

3M ago14:44

14:44

Misleading ads, manipulative persuasion tactics, and other less-than-ethical copywriting practices may lead to quick sales, but they come at a high cost. In this episode, I talk about deceptive marketing strategies and the long-term damage they inflict on your brand. Even calls to action (CTAs) can turn against you when used this one way. Integrity…

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How to Engage Your Audience in a Creator Economy 38:31

3M ago38:31

38:31

In this episode, I speak with Mike Phillips, founder of Marketing Muscle Online. Mike shares insights on the parallels between fitness and business, with a focus on consistency and small, achievable goals. We discuss the challenges of gaining traction on social media, the concept of "creator motion" as a marketing strategy, and the importance of pr…

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How to Write Copy for 'Tough' Audiences 19:32

3M ago19:32

19:32

Copywriting for health, wellness and fitness brands takes empathy and emotional intelligence. Making the reader feel worse about themselves isn't the way to go if you want to gain the reader's trust. In this solo episode I talk about how to navigate the sensitive fields of health, wellness and fitness when using the PAS (problem-agitation-solution)…

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The Art & Science of Conversion Copywriting 1:05:14

3M ago1:05:14

1:05:14

In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understan…

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How AI Uses Personalization to Boost Gym Engagement 34:39

3M ago34:39

34:39

More than 50% of gym members quit within 6 months of signing up. It's no surprise. Gyms can be intimidating, especially if you're a newbie. And not everyone can afford a personal trainer. But what if you could get support, personalization and motivation via AI? In this episode with Alantheus (a.k.a. Alan) Thompson, CEO of GroeFit.io, he tells how t…

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How to Craft Messaging that Builds Trust in Health Marketing 34:00

4M ago34:00

34:00

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspect…

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How to Find Your Unique Brand Voice 40:17

4M ago40:17

40:17

Crafting copy that accurately represents your brand's voice can be daunting, particularly when bringing on a new copywriter. It's where Justin Blackman can help. He's the brand voice virtuoso who's mastered the art and science of defining a brand's unique identity. This episode highlights his approach to crafting a voice that's unmistakably you, sp…

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Inclusivity and Authenticity in B2B Content Creation 35:32

4M ago35:32

35:32

In this episode Jane Serra, creator and host of the Women in B2B Marketing podcast, tackles the challenge of attracting diverse guests to podcasts. She provides insights into the ever evolving landscape of B2B marketing, particularly in fitness and wellness, shares strategies for leading marketing teams and highlights the rise of video-first format…

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The Challenges of Being an Agency Copywriter vs. Freelancer 37:56

4M ago37:56

37:56

In this podcast episode, I speak candidly with Nadine Heir, founder of Write Wiser, as she shares her journey from agency copywriting to becoming a solopreneur. We discuss the challenges of agency versus freelance skills and client communication nuances. Nadine also talks about the cultural distrust towards agencies, the value of transparency, and …

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Real Talk on Copywriting That Converts 53:34

5M ago53:34

53:34

In my guest appearance on Jane Serra's Women in B2B Marketing Podcast, I'm in the hot seat. I talk about how to use copywriting frameworks effectively, creating customer-centric copy, the importance of clear calls to action and yes, the impact of AI on copywriting. And that's just the tip of the iceberg. You'll hear some of my best actionable tips …

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Future Trends Shaping B2B Fitness & Wellness 35:18

5M ago35:18

35:18

In this episode, I speak with Mike G. Hansen, Venture Partner and Strategic Advisor in the Health, Fitness & Technology industry, on future trends in the fitness and wellness B2B space. He tells how the shift is towards holistic well-being driven by consumer preferences for feeling good from the inside out. Mike also gets into the integration of sc…

1
Building Client Bonds Beyond the Portfolio 37:44

5M ago37:44

37:44

As a Business Growth Mentor and copywriting coach, Amy Posner knows the copywriting business like few others in the field. I met Amy years ago, before I became a copywriter. I was running an online fitness business and needed a conversion copywriter. Or so I thought. Amy told me my business wasn't ready for one (we talk about why in the interview).…

1
Crafting Dazzling Copy from Dull Industries 37:14

5M ago37:14

37:14

If you've been a copywriter for more than a week, you know not every copywriting assignment is an exciting adventure. Some industries are easier than others to find interesting and compelling stories and copy. Others require a bit of digging to find the gems within the niche. In this episode, I speak with Dana Herra, President of Herra Communicatio…

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Fusing Branding & Marketing to Drive Influence 35:24

6M ago35:24

35:24

If your branding and marketing isn't aligned, you have a serious problem, says Lindsey Laughlin, Vice President & Marketing Strategist, Gravity Group. And it's a problem she sees all too often. In this episode, Lindsey emphasizes the balance between marketing and branding and ways to achieve it. She also discusses the impact of storytelling on buil…

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Achieving Success in the Wellness Tech Industry 35:24

6M ago35:24

35:24

Starting a new role as VP of Marketing for WellnessLiving, Nadia Milani knew she needed a solid strategy to 'prove herself' in 90 days. In this impactful interview, Nadia tells how she crafted 30-60-90 day blueprint for her new role - plus the ways effective leadership, quick wins, and fostering trust all played major roles. This episode is a goldm…

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Why I Rebranded the Podcast... and what to expect 8:48

6M ago8:48

8:48

After three years hosting this podcast, I felt it was time for a change. So I niched down within the B2B space a bit more. Here's what I did, why I did it... and what you can expect in future episodes (hint: I think you'll like it). ***** For weekly tips on high-impact messaging, be sure to sign up for Linda's newsletter. For proven copywriting for…

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The Art of Copy that Sells 43:18

6M ago43:18

43:18

How do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing. *** Ins…

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Research Insights for Data-Driven Growth 35:12

6M ago35:12

35:12

Understanding your customers' challenges takes research to fully understand how you can help them. But B2B companies often fall short on the best approaches. In this episode, Adam Costa, co-founder of FunnelCandy.com, shares how he's advised more than 140 companies–including Amazon, Dropbox and WIRED–on creating research strategies to understand th…

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How to Humanize AI Content Creation 35:11

7M ago35:11

35:11

Now that AI is poking its head into every marketing space, humanizing your content has never been so crucial. People still have a literal leg up on creating copy for one main reason: emotions. AI doesn't feel things. And since we make decisions based on emotions, human copywriters and content creators have the advantage–if they know how to use it. …

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How to Break Into FinTech copywriting 35:56

7M ago35:56

35:56

Writing for financial clients is both challenging and lucrative, says Kyle Robert Bell, freelance FinTech copywriter at Bell Copywriting, Inc. And it's not easy to break into this niche. In this insightful interview, Kyle tells how he landed his first FinTech copywriting client, lessons he learned along the way, and advice he gives to others who wa…

1
Creating B2B Content Through a B2C Lens 32:03

7M ago32:03

32:03

Crafting engaging, captivating and interesting copy for a B2B audience requires taking a B2C approach, says Nick Capozzi, CEO and Co-founder of SpliceVideo. And it's often overlooked, missed or undervalued. In this eye-opening episode, Nick reveals the power of storytelling in winning over prospects and customers alike. He also tells how to find an…

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How to Craft an Irresistible Value Proposition 37:39

7M ago37:39

37:39

Value propositions set the stage for all your copy and messaging. It's top of the stream for everything that flows down from it and sets you apart from the competition. Your value prop answers the question: "Why should I hire you over everyone else?" In my guest appearance on the Marketers On a Mission podcast with host, Christian Klepp, I divulge …

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Monetizing Your Podcast with Sponsorships 36:57

7M ago36:57

36:57

Podcasts are more than a way to broadcast your message to your audience. They're a relationship management tool that can also attract sponsors and keep listeners hooked. In this episode, I speak with Eric Melchor, founder of the Innovators Can Laugh B2B Podcast Community. He tells why authenticity and personality shine through in podcasting, how to…

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Crafting Irresistible, Engaging B2B Content 34:32

8M ago34:32

34:32

B2B content is notoriously known for being "boring to boring." It doesn't have to be that way. In this episode with Christian Klepp, Co-Founder/Director of Client Engagement for Einblick.co, he tells why boring content is rampant in B2B and how to create more engaging content. He explains how to turn blah marketing content into captivating narrativ…

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Strategies for Introvert-Friendly Sales 35:16

8M ago35:16

35:16

Regardless of how you feel about sales, if you're in business you're selling, says Chad Lauer, president of Lauer Media Company and host of the Lauer Power Podcast. In this episode Chad shares invaluable tips for those who shy away from traditional selling. He offers practical advice on finding comfortable pitching methods, from casual lunches to L…

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Best Advice from the Top 100 Podcast Guests 25:05

8M ago25:05

25:05

The B2B Marketing & Copywriting podcast reached 100 episodes! It's been two years in the making. Lots of fun, great guests, and priceless marketing and copywriting advice. In this special episode, I highlight 6 of the most downloaded episodes. And I asked each of the guests two questions: What was most exciting or surprising about the previous year…

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The Missing Piece In Your Marketing Strategy 34:01

8M ago34:01

34:01

Marketing is not a guessing game... at least not if you want people to take action, buy, or hire your services. In this episode with Leanna Dow-Weimer, a customer-centric marketer and host of the Markigy podcast, Leanne tells why data-driven marketing is the only way to go. She highlights the role of context and psychological needs to create effect…

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Turning Posts Into Profit on LinkedIn 29:16

9M ago29:16

29:16

How can you get quality leads and business from LinkedIn? Hint: It's nothing to do with your number of followers. In this episode I speak with Alex Boyd, founder of RevenueZen. He shares his personal journey of transforming LinkedIn into a business journal and how it propelled him to attract valuable clients. From crafting compelling narratives to …

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Copywriting Resilience: Thriving Amidst Uncertainty 36:06

9M ago36:06

36:06

Whether you're starting new or bouncing back from time away, marketing yourself consistently is crucial for steady work. In this episode, I speak with Diana Kelly Levey, CEO of DKL Content Services, Inc. I worked with Diana years ago when she was an editor at Prevention and Muscle & Fitness magazine. She tells how she maintains a six-figure salary …

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AI Powered Podcast Automation 33:58

9M ago33:58

33:58

AI remains one of the hottest topics among marketers and copywriters–and for good reason. In this episode, I speak with Mark Savant, Founder Mark Savant Media & Podcast Services and host of After Hours Entrepreneur podcast. He describes his journey into AI and its application in podcasting and copywriting. Mark shares how AI helped him save a ton o…

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Understanding Reading Patterns for Better Converting Copy 10:32

9M ago10:32

10:32

Website visitors don't read. They skim. In fact, only 16% read word-by-word. Nearly 80% scan, looking for the information they need. This scanning behavior typically follows two distinct patterns: the F and the Z. Intrigued? Tune into this episode where I dive deep into how you can craft your copy to resonate with these unique reading patterns. Dis…

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How to Write Value-Driven Newsletters 26:30

10M ago26:30

26:30

What makes a newsletter popular and engaging? And how do you craft persuasive copy that stands out without being sleazy? In this episode, Adriana Tica, strategist, writer, trend forecaster and entrepreneur, explores these topics and more. She also divulges the significance of creating a mailing list and why it’s an invaluable asset in the social me…

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Creating a Thriving LinkedIn Community 34:31

10M ago34:31

34:31

Creating a thriving online community on LinkedIn takes more than announcing your company's latest award or posting a link to your blog. A lot more. You need a strategy and a plan. In this podcast episode with Michael Scott Overholt, PhD, he unpacks his best secrets for crafting compelling messages, shares tips on posting effectively, and includes h…

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Reset and Recharge Strategies for Overachievers 34:47

10M ago34:47

34:47

Burnout doesn't play favorites—it can sneak up on anyone, from the corner office to the creative studio. This episode features Laura Nguyen, a once tireless professional who found herself clocking 75-hour weeks, only to end up with a prescription for rest from her doctor. It was the jolt she needed to reevaluate everything. Join us as Laura spills …

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How to Use Psychographics for More Persuasive Copy 14:08

10M ago14:08

14:08

Demographics tell only part of the story when you're writing for your target audience. Income, marital status, place of residence, etc. create a broad picture of your audience. But it's not fine-tuned enough to truly speak to your ideal customer. Understanding your customer's values, beliefs, interests, and lifestyle allows you to craft personalize…

1
Niche Down to Create a Memorable Homepage 33:54

10M ago33:54

33:54

Most B2B businesses don't know their value propositions -- or at least don't feature it on their homepage, says Anthony Pierri, co-founder of Fletch PMM, a product marketing consultancy focused on early stage founders. Fact is, it's a crucial part of attracting your ideal customers. In this eye-opening episode, Anthony tells how he helps early stag…

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Leveraging Frameworks for Marketing Success 35:11

11M ago35:11

35:11

Frameworks make the marketing game work, according to Tas Bober, founder of Delphinium Solutions. And she proves it with her strategies for using frameworks in both her business and personal life. She also shares tips on marketing efficiency, AI, landing pages, copywriting, and the importance of organic LinkedIn growth. Tune in to hear all the grea…

1
How to Write High-Performing Copy & Content 44:04

11M ago44:04

44:04

In this episode, I'm a guest on the B2B Power Hour podcast hosted by Morgan Smith. I break down what makes great content and copy. I also talk about the difference between copy and content, a question I get often. I break down my favorite frameworks for creating social content and touch on the psychological drivers of great copy. Oh, and there’s al…

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Blending Visuals with Copy For Brand Impact 32:06

11M ago32:06

32:06

In this episode, I speak with Kevin Rapp, founder and Chief Creative Officer, Kevin Rapp Consulting. He tells how he went from motion designer to leading a video team at a hot startup. We chat about everything from why shorter YouTube videos are winning to the real deal about using video in B2B. We’ll also get into how the journey with a brand isn'…

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Warm Up Cold Contacts with Personalized Outreach 33:43

12M ago33:43

33:43

Who can resist the intrigue of an odd, bumpy package among the usual pile of bills and junk mail? The simple answer is, not many—including your potential clients. In my podcast chat with Jeremy Blubaugh, the go-to expert for making outreach more personalized, we dive into the power of standing out in both digital and physical mailboxes. He shares h…

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