In today’s episode, we’re diving into the biggest challenge entrepreneurs face...overcoming obscurity. No matter how great your business is, if people don’t know you exist, you’re invisible. I learned this the hard way after building multiple seven-figure companies, only to realize no one knew me. Today, we’ll break down how personal branding can d…

Ever wonder if you’re building a business or just giving yourself a job? In this episode, I dive into a conversation with a client who's at a major crossroads...stick with his high-paying solo work or take the leap to build something that can run without him. If you've ever felt stuck between staying safe or pursuing growth, this one’s for you. Let…

Entrepreneurship is like playing whack-a-mole: solve one problem, and a few more pop up. But here’s the secret: not every mole matters. The key is focusing on the right problems, not hypothetical ones. In this episode, I dive into the art of identifying real obstacles and why sometimes you need to let certain problems burn. Need help spotting your …

I was listening to an Alex Hormozi interview the other day, and he shared something powerful about how we measure success in different areas of life. He said, "The more ways you have to measure, the more ways you have to win." It got me thinking about how this applies to everything from our physical health to our relationships. Whether it’s how man…

One of the biggest misconceptions in entrepreneurship is the idea of following your passion. In this episode, I challenge that advice, explaining why chasing passion can lead you astray. Instead, I dive into how competence breeds passion. When you focus on getting better at something, that's when the passion follows. I'll share how this mindset shi…

Back in 2020, I hit a crossroads. After scaling Escape Climbing from $300K to $4M in just three years, I found myself with more time on my hands than ever before. While my team continued to grow the business, I realized I wasn’t as essential as I once thought. That’s when I turned my focus to real estate. Over the last four years, we’ve raised $50M…

So, we just got home from Italy...24 hours of straight travel with no sleep. Brutal, right? But as amazing as Italy was, international trips are always tough. Between the heat, no routines, and traveling with kids...especially two 4-year-olds...it really pushed me out of my comfort zone. But here's the thing: instead of focusing on the frustrations…

Today, I'm breaking down the three simple steps to crush it in life...whether you're an entrepreneur or just leveling up, this is for you. It all starts with the "three levers of energy": eat, sleep, move. Nail these, and you're unstoppable. From boosting protein for strength to setting a bedtime alarm, to simply walking 6,000 steps a day...it's al…

So, here’s the deal...sales anxiety is holding you back. You’ve got a killer product or service, something that can genuinely help people, but the fear of coming off as a pushy car salesman keeps getting in the way. The truth? Sales isn’t about making a sale...it’s about empowering people to make decisions. And guess what? A “no” is still a decisio…

LEAVE A REVIEW if you liked this episode!! Let’s Connect On Social Media! youtube.com/anthonyvicino twitter.com/anthonyvicino instagram.com/theanthonyvicino https://anthonyvicino.com Join an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus. www.beyon…

Today, we’re talking about how the top 1% grow and manage their money...and trust me, it’s simpler than you think. I used to believe finance was complex, but after years of grinding and learning from high achievers, I may just have cracked the code. Join me as I share the winning strategies to make and manage money, so you can get ahead and live li…

Today, we're in Italy, surrounded by vineyards, taking in the beauty before the sun rises. I want to dive into something I’ve personally struggled with: the weight of others’ opinions. It’s wild how success can amplify that feeling. Whether it’s wealth, lifestyle, or simple choices, that fear of judgment still creeps in. But here’s the truth: the o…

I'm still soaking up the beauty of Largo de Garda, Italy, but tomorrow we’re off to Forenza. Before we head out, I wanted to share a story from last week that I think you'll relate to. It’s about overcoming those recurring challenges we face as entrepreneurs...no matter how successful we are. We tackled the age-old question: When's the right time t…

If you're in your twenties...or even if you're a bit older...and you're hustling to hit those life goals, this one's for you. I've got three simple but powerful tips to help you fast-track your success. From rethinking your dating life to cutting out the unnecessary, these insights are all about leveling up. It’s all about investing in yourself, so…

I’ve got a powerful idea I want to share...a tweet that really hit home for me. Here's the deal: If you try and fail, people will mock you. If you try and succeed, they’ll tear you down. But if you don’t try at all? You’ll be nothing. We’re all here to do something extraordinary, and that means stepping out of the ordinary. So, don’t hold back. Emb…

Today’s episode is coming to you straight from Italy. We’ve been journeying from Rome to Lago di Garda, and tomorrow, we’re heading to France. This week, I’ve been thinking a lot about perspective...how it shapes our experiences in life and business. It’s wild how two people can look at the same thing and see completely different outcomes, right? B…

Money can be a tricky beast, especially when you’re not tracking it right. I learned the hard way...letting my finances slip through the cracks until anxiety and shame took over. But once I started doing a daily financial check-in, things changed. In this episode, I’m breaking down the simple but powerful habit that transformed my financial life an…

Today, I’m sharing the most draining habit that holds people back from greatness...surrounding yourself with toxic, negative people. We often focus on bad habits like junk food or binge-watching, but the real energy drain is the company you keep. If you want to reach your full potential, spend less time with those who pull you down and more with th…

Excited to share my story on the Meet the Peak Podcast. In this episode, I dive into my journey from hitting rock bottom to building success as an entrepreneur, author, and real estate investor. I talk about how getting dumped by my fiancée became a turning point, pushing me to focus on internal discipline and personal growth. I also share my strat…

Growing up, chess was more than just a game for me...it was a masterclass in strategy, focus, and decision-making. The lessons I learned on the board shaped how I approach business and life today. In this episode, I break down the concept of 'controlling the center' and show you how this key chess strategy can elevate your personal growth and busin…

Networking used to terrify me. I’d drive to events, sit in the parking lot for 20 minutes, and then just head home. But I knew real estate required connections, so I pushed myself...one small step at a time. Fast forward to now, I’ve realized networking is a powerful “petri dish of serendipity.” Whether it’s at an event or on social media, putting …

Today, we're diving into one of the toughest yet most rewarding lessons I've learned: sometimes, you've got to fire your biggest customer. Sounds crazy, right? But back in 2019, our company was growing fast...until we realized our biggest client was dragging us down. So, we made the hard call and let them go. It was terrifying at first, but in just…

If your business falls apart when you’re out sick, on vacation, or just taking a weekend off, then you don’t actually have a business...you have a job. When you're starting out, everything’s on you. But once you’re pulling in more revenue, it’s time to step back and let your systems do the heavy lifting. So today, we’re diving into the exact proces…

Last weekend, we went up to Duluth for Jamie's birthday and stumbled upon an art festival. It was filled with talented artists, but something felt off. Despite their incredible work, these artists seemed unhappy and disengaged. I realized it was the same issue many creatives face: they struggle to market themselves. Here's the thing—no matter how t…

Just dropped a video breaking down some wild comments I got on one of our most viral videos...the 'Millionaire in Three Years' journey. People often confuse status symbols like fancy cars and watches with real wealth. But here's the truth: stealth wealth is where it's at. The real game is about freedom, not flashy toys. So, are you playing the stat…

Today, I'm diving into the top five things I can’t live without right now...and guess what? These are things that you can get your hands on too, no matter where you are on your journey. From noise-canceling headphones to a great pen, a trusty journal, my MacBook Pro, and of course—books. These are the tools that keep me grounded, productive, and co…

Ready to supercharge your sales process? In this episode, I'm sharing a simple yet powerful tool to diagnose and fix the bottlenecks in your business pipeline. It's called the SFD—Sales Flow Diagnostic. We break down the four key areas: Opens, Qualification, Offers, and Follow-ups. I’ll guide you through each step to help you get more prospects, cl…

Spent the weekend up in Duluth for Jamie’s birthday, and it was perfect—beautiful trails, fresh air, and...rucking. My favorite workout, and now Jamie’s hooked too. It’s simple but powerful...walking with weight, boosting energy, cardio, and strength without the joint strain. Get those steps in, feel the benefits, and watch your health thrive. Read…

So, I was talking to an entrepreneur who's on the edge of committing to our coaching program...a guy referred by a longtime client of mine. He's got all the right reasons why he needs it but is still holding back, saying he's just too busy right now. I get it; we're all waiting for that "perfect" moment when things slow down. But let's be real...th…

Hiring and training great people is one of the hardest parts of being an entrepreneur. You expect excellence, communicate standards, and yet, your team still falls short. Frustrating, right? But instead of swooping in to fix things, this is your chance to coach and close the gap between expectations and reality. It's about getting clear on what you…

Out here enjoying a perfect Minnesota day, but I’ve got some thoughts to share. Ever feel like you’re not getting what you deserve? Whether it’s money, relationships, or success, here’s the deal: you’ll never get more than what you believe you deserve. So how do you level up? Remember, it’s not about perfection...it’s about progress. Get out there …

Twelve years ago, I hit rock bottom...broke, living in a van, and freshly dumped. But one thing changed my life: treating personal development like a full-time job. Every moment became an opportunity to grow. Fast forward to now, and I’m sharing the ten lessons that have shaped me the most. From embracing failure to the power of focus, these lesson…

Today, we’re diving into the seven books that have transformed my mental resilience and how they can do the same for you. As an entrepreneur, managing your mindset and emotions is crucial. These books have been game-changers for me, helping me cultivate inner strength and stoicism. Ready to level up your mental game? Let’s jump in and explore these…

I’m dropping some major truth today...a secret weapon for your entrepreneurial journey that starts with your health. Just finished a workout, and let me tell you, it’s the gateway to everything. Energy, confidence, discipline...it all starts in the gym. You want to level up in life and business? Start by taking care of your body. Get in there every…

In a recent session of the Beyond the Apex Accelerator Program, a student asked us a critical question: "How do you guys track all your SOPs?" The reality is, scaling your business doesn't have to be complicated. With just three core systems: an Operations Playbook, a Collaboration Station, and a Sharing Hub, you can streamline your processes and s…

We often make the mistake of emulating successful people by copying what they do now, without understanding what they did to get there. The routines, systems, and habits of someone at the top aren't necessarily what got them to the top. It's crucial to study their journey and adopt the behaviors they had when they were in the early stages, grinding…

Are you holding back on launching your business because the market's looking shaky? I get it, fear makes cowards of us all. But waiting for the 'perfect' time is a trap. It's not about timing the market...it's about time in the market. In this episode, I dive into why you need to focus on your skills, resources, and business plan, and how to identi…

I'm diving into two game-changing frameworks for optimizing your calendar. First up, we'll explore the $10,000 an hour tasks...figuring out which activities truly move the needle and how much you should pay someone else to handle them. Then, we’ll tackle the energy audit: color-coding your calendar to focus on what energizes you and ditch the rest.…

Big news! I've been exploring powerful mental models that can transform your problem-solving and business-building approaches. Over the past year...I've discovered some truly impactful concepts that I'd love to share with you. Here's a sneak peek at three mental models that have truly stood out: The Petri Dish of Serendipity Laser-Like Focus The Sh…

So, I had a deep conversation with my brother about money and life goals. He asked why I keep pushing when I've already 'made it.' The truth? It's not about money anymore...it's about impact and staying in my zone of genius. We debated financial help, and I shared a tough love stance: giving money to those chronically struggling can rob them of lea…

So, I was working with one of my four coaches this weekend. Coaches are the secret to accelerating success. Look at the Olympics...every gold medalist has a coach for perspective and vision. They help you see things differently and reach new heights. If you want to level up in any area, consider getting a coach. And if you’re an entrepreneur aiming…

One of my favorite questions has been serving me well lately. Tony Robbins says, "The quality of your questions dictates the quality of your answers." In our hyper-stimulating world...true satisfaction comes from the dopamine we earn through effort and meaningful action. So, let’s focus on three key areas every day: learning, thinking, and doing. B…

Success is the result of small daily wins stacked over time. Imagine building a ladder from these wins and failures, one step at a time, until you reach your goal. Let's break it down into three essential categories: Mental Wins Health Wins Wealth Wins Focus on these three areas daily for the next thousand days and watch your life transform. LEAVE …

Ever wondered what sets wildly successful people apart? I’ve met countless top performers and uncovered four key traits they all share: clarity, confidence, consistency, and commitment. Tune in to explore these attributes in detail and learn how to apply them to your own journey. From Elon Musk’s visionary goals to the daily habits that build succe…

Need to boost your revenue fast? I've got a 2-hour playbook that'll do just that. If you had to make an extra $10,000 right now, here's exactly what I'd do. From targeting hot leads (your current customers) and leveraging warm leads (your email list and social followers), to reaching out to cold prospects, this step-by-step guide is your blueprint …

Ever wondered how to turn a one-time buyer into a loyal fan? From nailing your onboarding to activating, achieving results, and retaining customers, we’ll dive into the four key quadrants that make or break your success. Learn how to guide your customers from their first interaction to becoming loyal advocates. Ready to transform your approach and …

Today, we're diving into the limiting beliefs that keep you from reaching your full potential. It's time to reflect on these obstacles and let go of what holds you back. Remember, only hold onto beliefs that propel you forward. Keep pushing, stay determined, and remain hyper-focused on your journey. LEAVE A REVIEW if you liked this episode!! Let’s …

Ever noticed white space in your calendar? I coached an entrepreneur who did...keeping it open for team needs. But most 'fires' aren't urgent. I shared two key questions: 'Is this a now thing?' and 'Is this a me thing?' These help you prioritize and stay focused. Reclaim your time and boost productivity. LEAVE A REVIEW if you liked this episode!! L…

Ever lost your Rockstar employee to a competitor? On last week’s Beyond the Apex coaching call, we discussed this tough scenario. The hardest part of entrepreneurship is managing people...recruiting, training, and retaining top talent. In this episode, we dive into understanding your team's true desires, setting clear roadmaps, and having tough con…

Ever been dirt poor, living paycheck to paycheck...or worse? I’ve been there, avoiding my bank account because it was too demoralizing. Everything changed when I started tracking my finances daily. I kept a journal, recording every transaction and income, and my finances began to grow. Today, I’ll share two tools that helped me: Monarch Money for d…