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The Agency Profit Podcast

Parakeeto, Marcel Petitpas

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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Helping digital agency owners transform their business mindset so they can increase prices, work less, and grow profits. A weekly podcast where host Brent Weaver chats with today's most successful entrepreneurs running digital agency businesses in the web design, web development, and digital marketing industry. Brent also chats with high-profile entrepreneurs and other smart people that can help listeners grow their digital agency. Each interview deep dives into the emotional details of goin ...
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show series
 
Points of Interest 00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation. 00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model. 01:33 – 02:53 – Rate…
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Points of Interest 00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact. 02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change. 04:03 – 05:26 – Behavior Change Precedes Results:…
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Davey Jones is the CEO of Formalytics, the company behind Bdow (formerly Sumo), a popular lead generation tool that helps businesses grow their email lists through optimized pop-ups and forms. Davey is also the co-founder of Davey & Krista, a branding and website design agency that has helped countless businesses establish impactful brands. With a …
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Points of Interest 00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal." 03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant…
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Aurelio Volle is the CEO and founder of WP Umbrella, an all-in-one solution for managing multiple WordPress websites. Since launching the company just two and a half years ago, Aurelio has scaled WP Umbrella into a tool that serves over 3,000 web agencies worldwide, helping them streamline productivity and improve client communication. Prior to fou…
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Pia Silva is the founder of No BS Agency Mastery, a program that teaches 1-2 person branding agencies how to scale to $30k months without needing employees. She’s a TEDx speaker, host of the No BS Agency Podcast, and author of Badass Your Brand. Pia also runs her agency intensives, where she helps clients complete branding projects in just two days…
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Points of Interest 00:47 – 01:46 – Meet Patrick O’Connell: Marcel introduces Patrick and previews their discussion on building a profitable design or creative services business. 01:46 – 02:41 – Patrick’s Journey to Success: Patrick shares how he transitioned from a nine-to-five to running a design agency, helping clients bring physical products to …
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Tim is the Managing Director of Pronto Marketing, a website development and marketing agency that helps small businesses build, support and promote their WordPress websites. In his 14 years at Pronto, Tim has grown from an entry level position to executive leadership and now oversees all 90 plus team members spread across Southeast Asia and Central…
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Points of Interest 00:01 – 00:43 – Welcome and Introduction: Marcel introduces Kristen Kelly, Parakeeto's newest team member, highlighting her quick ramp-up and prior involvement with the company. 00:44 – 01:40 – Kristen's Background: Kristen shares her 20 years of agency experience, spanning six agencies, with a focus on account/project management…
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Wences Garcia is the founder and CEO of MarketGoo, a company known for its white label SEO products aimed at web hosting providers. Recently, they launched Domain Intelligence, a solution that uses deep data insights to add value for their customers. Wences has been in the hosting and domain industry his entire career, and MarketGoo has been around…
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Points of Interest 02:02 – 02:20 – The Prism Model: Chris introduces his "Prism Model," a framework for evaluating if a problem is worth solving. The model focuses on identifying problems that are painful, recurring, impactful, solvable, and marketable, helping agencies vet business ideas and align their offerings with market needs. 05:21 – 05:40 –…
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Chris Martinez is the CEO and founder of Bloom Partners, a company that helps agencies scale by combining proven management consulting expertise with cutting-edge technology. Chris has grown his own company from zero to millions in revenue and has been recognized with a Stevie Award for Minority-Owned Business of the Year and a Silver Medal for Mos…
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Points of Interest 00:01 – 01:00 – Introduction to Data Systems: Marcel introduces the episode’s focus on designing data systems that empower agencies and businesses to make data-driven decisions with clarity and alignment. 01:00 – 02:30 – Why Agencies Struggle with Data: Marcel explains why many agencies face challenges in getting value from their…
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Luke Maltby, founder of CoLab, has over 20 years of experience in design, marketing, and web development. From freelancing to running a successful remote agency, Luke has worked with brands like Estrella, Avon, Mini, and Volkswagen while helping other agencies expand their service offerings. His agency focuses on delivering flexible solutions and b…
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Points of Interest 00:01 – 00:42 – Introduction to Guest: Marcel introduces Dr. Kristian Alomá, PhD, an expert in narrative psychology and author of Start With the Story, to discuss the power of storytelling in agency service design. 00:48 – 01:14 – Background on Narrative Design: Kristian introduces his agency, Threadline, and explains narrative d…
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Points of Interest 00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes. 00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience …
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Jackie Bebenroth, a seasoned branding expert with over 20 years in the industry, has guided more than 80 brands, helping leaders uncover and evolve their true purpose. She uses smart branding decisions to require a clear objective perspective untethered from limiting emotions and perceptions. That's why she's developed a set of ‘Poductive Distancin…
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Points of Interest 00:44 – 01:55 – Evolution of Duct Tape Marketing: John explains how he developed a structured marketing system that focuses on strategy before tactics, addressing the unique challenges of smaller businesses. 02:43 – 03:09 – Growth of the Duct Tape Marketing Ecosystem: John talks about the expansion of his framework, which has now…
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Michael Delon serves business experts and thought leaders to help them create a book without writing a word. As a bestselling author and America’s foremost authority on credibility marketing, he teaches business owners how to establish and market their credibility to gain more clients. Through his company, Paperback Expert, he helps clients become …
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Asa Goldstein has spent a decade in the agency space as a brand strategist and creative director, facilitating teamwork through both client workshops and managing his own remote team. In his spare time, he’s developed a love for D&D—Dungeons & Dragons. It was only a matter of time before his worlds collided, revealing the opportunity to leverage hi…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces Jason Swenk, a returning guest and friend of the show, known for his agency expertise and role as the founder of Agency Mastery 360. 00:44 – 01:33 – Jason’s Background: Jason Swenk shares his journey of starting h…
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Bet Hannon is the CEO of Accessicart, an agency dedicated to helping e-commerce and high-traffic websites ensure they are accessible to users with disabilities and meet compliance with standards like the ADA and the European Accessibility Act. Accessicart specializes in testing, consulting, and reporting alongside existing website teams to level up…
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Manish Dudharejia is the wizard behind E2M. With over 15 years of experience in the digital agency space, he has worked closely with experts in technology, entrepreneurship, and digital marketing. E2M helps digital agencies solve bandwidth problems through strategic white-label services.Ronik Patel built the web agency JD Softtech in both Boston an…
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Points of Interest 00:01 – 00:44 – Marcel’s Introduction: Marcel Petitpas welcomes listeners to the Agency Profit Podcast and introduces his guest, Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. 01:11 – 02:54 – Ian’s Background: Ian shares his journey, including nearly 20 years in marketing, startin…
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Skip Wilson began his career as a copywriter at 16 and has since become a pioneer in digital media. From shaping CNN’s special projects to leading iHeartMedia’s digital expansion, Skip has spent decades driving innovation in advertising. He is the founder of Draft Media Partners, where he champions innovation in advertising technology. His work has…
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Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…
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Tom is a no-nonsense, straight-talking veteran of the sales and marketing industry with 30 years of experience. He’s the author of The Invisible Sale and is known for his love of stiff drinks, good debates, and his dedication to helping agencies grow strategically by turning conversations into customers.…
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Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…
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Richard Jaggs is the founder and managing director of Resolution Design, a creative marketing agency based in the southwest of England. Established in 2007, Resolution Design has grown to specialize in helping small and medium-sized businesses transform their marketing efforts. Richard is also the founder of subzapp, a web-based product designed to…
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Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…
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Andy Crestodina is the Co-founder and CMO of Orbit Media, an award-winning digital agency based in Chicago. With 24 years of experience, Andy has guided over 1,000 businesses. He’s authored "Content Chemistry: The Illustrated Handbook for Content Marketing" and has written hundreds of articles on content strategy, SEO, GA for AI, and visitor psycho…
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Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…
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Juliana Marulanda has 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses. She has served over 700 digital agencies with her business, ScaleTime, helping them create scalable systems. She has been featured in Forbes and Entrepreneur. She helps up-level businesses into lean, mean, profita…
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