A(z) Adtech csatorna legjobb podcastjai (2024)

1
Jonathan Moffie: The Gen AI Guru Making Your Local Cupcake Shop a CTV Star 38:24

16h ago38:24

38:24

Jonathan Moffie doesn’t just think outside the box; he obliterates the box, repurposes it into a Gen AI-powered ad tool, and sells it to small businesses who didn’t even know they needed it. His bold vision for democratizing advertising is reshaping the Connected TV (CTV) space, taking it from a playground for big brands with bigger budgets to a sp…

1
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World 28:55

1d ago28:55

28:55

The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic t…

1
Ep. 56 Jeromy Sonne joins AdtechGod to discuss the new era for ad tech and SMBs 30:44

1d ago30:44

30:44

In this episode of the Ad Tech God Pod, host AdTechGod interviews Jeromy Sonne, CEO of daypart.ai, discussing his unconventional journey into the ad tech industry, the transformative potential of AI, and the challenges faced by small and medium businesses in accessing advertising tools. Jeromy shares insights on the importance of creativity in adve…

1
Gamers, Ads, and AI Chaos: Zach Rozga’s Quest to Make Marketing Fun Again! 41:47

1d ago41:47

41:47

Zachary Rozga, CEO of Thece, joins The ADOTAT Show for an in-depth conversation about how advertising can go from interruptive noise to an authentic and engaging experience. In this episode, we explore Thece’s groundbreaking approach to gamified campaigns, where brands like Miracle-Gro find creative ways to connect with gamers on platforms like Min…

1
Special Episode: Breaking Down the $500M Mediaocean-Innovid Deal: What It Means for Advertisers 12:43

6d ago12:43

12:43

In this episode, we dive into the $500 million acquisition of Innovid by Mediaocean. What does this deal mean for advertisers, connected TV, and the fight against walled gardens? Joining us are Aaron Goldman, CMO of Mediaocean, and Dani Cushion, CMO of Innovid, who share insider insights on how this merger will redefine data control, measurement, a…

1
Special Episode: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience 43:38

7d ago43:38

43:38

In this special episode of the Refresh by AdTechGod, we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025. We chat about what this means for the connected TV (CTV) space; everything from possible conflicts of interest and the role of OEMs to how it might shake up the user experience. The pane…

1
Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher 26:53

8d ago26:53

26:53

"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Progra…

1
Ep. 55 Xander Kotsatos discusses challenges and opportunities in CTV with AdTechGod 31:11

8d ago31:11

31:11

Xander Kotsatos, the head of sales at Beeswax, shares his journey in the ad tech industry and discusses trends in the market. He highlights the importance of staying up to date with industry news and trends through sources like newsletters, podcasts, and publications. Xander also emphasizes the need for sales professionals to focus on what they're …

1
Flaming Chainsaws, Streaming Ads, and Swedish Innovation: Gareth Holmes of Seenthis 27:26

10d ago27:26

27:26

In the latest episode of The ADOTAT Show, Pesach Lattin sits down with Gareth Holmes, VP of Strategy Media at SeenThis, to tackle the ad industry’s most pressing questions: Are static ads on life support? Can streaming ads really boost performance while saving the planet? And how does Sweden’s reputation for sleek innovation and eco-friendly soluti…

1
Special Episode: Viant Acquires Iris TV with Tim and Chris Vanderhook 24:34

14d ago24:34

24:34

AdTechGod discusses the recent acquisition of Iris TV by Viant Technologies with Tim and Chris Vanderhook. In this episode, we dive into Viant’s recent acquisition of Iris TV, aimed at boosting transparency and improving targeting and measurement in the growing CTV space, where over 40% of ad spend on Viant’s platform now flows. We explore how this…

1
Affiliate Marketing 2.0: Cristy Garcia Talks Influencers, TikTok, and Survival Tactics 36:35

15d ago36:35

36:35

This episode of The ADOTAT Show serves up Cristy Garcia, CMO of Impact.com, in all her glory, ready to tackle the myths, missteps, and glow-ups of affiliate marketing. Think affiliate is still just a “discount channel”? Cristy’s here to set the record straight, with insights on influencer collaborations, social commerce, and how TikTok and Instagra…

1
Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance 45:25

15d ago45:25

45:25

Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the ind…

1
Ep. 54 Tyler Fitch from Tubi discusses all things streaming with AdTechGod 27:10

15d ago27:10

27:10

Tyler Fitch the SVP of Partnerships at AdRise chats with AdtechGod Tyler Fitch shares his extensive experience in ad tech, from his early days in sales to his expertise in programmatic, highlighting the challenges of monetization and user retention in the rapidly growing connected TV space. He attributes Tubi's success to its strong focus on user e…

1
Ep. 53 Catherine Perloff from AdWeek chats all things programmatic with AdTechGod 32:40

22d ago32:40

32:40

AdTechGod interviews Catherine Perloff from Adweek, exploring her journey into advertising journalism, the intersection of advertising and culture, and the constant change in ad tech. They discuss trends such as consolidation, transparency, and the challenges of fraud in advertising, as well as the impact of walled gardens and regulation on the ind…

1
Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech 28:23

22d ago28:23

28:23

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understandi…

1
PR Wizard or #adtech Double Agent? Andy Oakes Spills the Secrets 36:10

23d ago36:10

36:10

On today’s episode of The Adotat Show, we’re unraveling the enigma that is Andy Oakes—a PR guru, media maven, and possibly his own best frenemy. Andy runs both a PR agency and a media outlet. Is he reshaping ad tech, or just living out a plot twist where he’s always debating himself? Join us as Pesach Lattin and Andy dish out truths on empty nests,…

1
Ep. 52 Krista Panoff of Innovid joins AdTechGod and shares how CTV is becoming more accessible to a wider range of advertisers 26:39

29d ago26:39

26:39

AdTechGod sits down with Krista Panoff the SVP, Global Enterprise Development at Innovid. Krista Panoff's career path to adtech was not linear, much like many of us in the space. She has advanced through various roles and now leads Global Business Enterprise Development at Innovid. In this conversation, Krista shares her unique journey from working…

1
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers 24:07

29d ago24:07

24:07

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and pu…

1
Unlocking the Future of #AdTech: Professor Scott Schiller on Shoppable TV, Full-Funnel Advertising 44:21

30d ago44:21

44:21

In this episode of The ADOTAT Show, we’re diving into the mind of Professor Scott Schiller, a guy who’s seen the ad game evolve from “get off the couch to change the channel” to “order a pizza while watching your favorite binge-worthy show.” Scott’s the OG of ad tech and media, and trust me, he’s forgotten more about this industry than most people …

1
Mark Coleman: From Founder Chaos to Investor Calm 37:00

1M ago37:00

37:00

In this episode of The ADOTAT Show, join Pesach Lattin as he sits down with Mark Coleman, the venture capitalist and startup whisperer who's turning fledgling ideas into billion-dollar giants at Tambora Ventures. Picture a mix of Yoda’s wisdom and a Wall Street wolf—Mark shares tales from his time at DoubleClick, where he learned that sales is the …

1
Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod 29:18

1M ago29:18

29:18

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio. Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic. Aziz emphasizes the need for representation in advertisin…

1
Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH 31:09

1M ago31:09

31:09

Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation Microsoft Exits Retail Media https://www.retailbrew.com/stories/2024/10/15/microsoft-is-report…

1
Raj Chauhan Unplugged: Why Ad Tech’s Creative Revival Pulled Him Back In 43:46

1M ago43:46

43:46

In this must-listen episode of The ADOTAT Show, ad tech heavyweight Raj Chauhan sits down to share why he took a break from the industry—and more importantly, why he’s back now, more excited than ever. Raj talks candidly about how ad tech hit a creative wall a few years ago (remember when header bidding was the only “big innovation”?), but now, we’…

1
Ep. 50 Natalie Scully from Vevo sits down with AdTechGod 21:50

1M ago21:50

21:50

In this episode of the AdTechGod Pod, host AdTechGod interviews Natalie Scully, the Executive Vice President of Revenue, Distribution, and Data Operations at VEVO. Natalie shares her unique career journey, discussing her transition from finance to media, her long tenure at Vevo, and the company's evolution in the streaming space. The conversation l…

1
DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher 26:54

1M ago26:54

26:54

Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strat…

1
Unlocking the Power of Attention: Mike Follett on Why Your Ads Are Failing Without It 49:02

2M ago49:02

49:02

Welcome to The ADOTAT Show, where Pesach Lattin takes you beyond the surface of the ad world. Today, he's joined by Mike Follett, CEO of Lumen Research, to talk about the one metric that really matters—attention. Forget viewability, it’s all about whether people are actually paying attention to your ads. Mike’s eye-tracking tech reveals why brands …

1
Ep. 49 John Whitmore of 33Across sits down for a conversation with AdTechGod. 27:24

2M ago27:24

27:24

Episode 49 with special guest John Whitmore John is the Senior Vice President of Business Development at 33Across. In this episode of the Ad TechGod Pod, John Whitmore, the SVP of Business Development at 33Across, shares his journey in the industry and discusses the future of adtech. we talk about the changes in media planning over the years, the i…

1
Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi 47:45

2M ago47:45

47:45

Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealin…

1
Ep. 48 Laura Morrison from Amagi joins us on the AdTechGod Pod 25:51

2M ago25:51

25:51

AdTechGod sits down with Laura Morrison Laura Morrison is the Sr. Manager, Supply Partnerships at Amagi. Laura Morrison shares her journey in the adtech industry, starting from her role in a small agency to her current position at Amagi. She emphasizes the importance of being curious, asking questions, and continuously learning in this constantly c…

1
Dave Morgan Destroys CTV Hype: Fraud, Fake Ads, and the AdTech Mess 49:24

2M ago49:24

49:24

Buckle up because this week’s episode of The ADOTAT Show is a MUST-LISTEN for anyone in ad tech or marketing who’s tired of the fluff and ready for some real talk. We’ve got the legendary Dave Morgan, founder of Simulmedia, dropping knowledge bombs and ripping apart all the hype around CTV, shoppable TV, and the entire programmatic ecosystem. 💣 Dav…

1
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher 29:25

2M ago29:25

29:25

Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this …

1
Cookies, Chaos, and CTV: Anthony Katsur on Tackling AdTech’s Biggest Messes—From AI Hype to Privacy Nightmares 39:55

2M ago39:55

39:55

In this episode of The ADOTAT Show, we're diving deep into the wild world of adtech with Anthony Katsur, CEO of IAB Tech Lab, as he unpacks the industry's biggest challenges—loaded with insights and a no-nonsense attitude. From the ever-delayed demise of third-party cookies (Google, we’re looking at you 👀) to the chaotic rise of Connected TV (CTV),…

1
Ep. 47 Leslie Lee from Vistar Media chats joins AdTechGod 25:19

2M ago25:19

25:19

AdTechGod sits down with Leslie Lee. Leslie Lee is the Sr Vice President of Marketing at Vistar Media. Leslie Lee dives into her journey in the ad tech industry and the evolution of digital out-of-home (DOOH) advertising. As digital out-of-home continues to evolve, Leslie points out key trends, such as the increasing programmatic integration and th…

1
Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency 33:57

2M ago33:57

33:57

Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the rol…

1
Data Unchained: Elizabeth Johnson’s No-BS Guide to Marketing Mastery 34:12

2M ago34:12

34:12

🎙️🚨 You think you know marketing? Think again. In this week’s ADOTAT Show, Elizabeth Johnson, CEO of Pathformance, comes in hot 🔥 to flip your marketing world upside down. Forget your beloved ROAS—Elizabeth is here to tell you why it’s more outdated than your Blackberry. 📉 Instead, she’s dishing out the real insights on incremental sales lift, stan…

1
How Agencies Can Keep Up with Media Evolution (with John Lods) 30:44

2M ago30:44

30:44

In the context of today’s quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper insights and expertise around which platforms to invest in, how to leverage first-party data for greater impact, and more. In this episode, John Lods, C…

1
Adtech Secrets Revealed: Scott Messer Unpacks the Industry’s Biggest Challenges and Wins 31:10

2M ago31:10

31:10

Get ready for an insider's look into the world of Ad Tech in this can't-miss episode of The ADOTAT Show! Pesach Lattin is joined by Scott Messer, a veteran in the digital landscape, to discuss the hottest topics in Digital Advertising and Programmatic Advertising. Whether you’re looking to master Ad Stack Optimization or navigate the complexities o…

Podcastok, amelyeket érdemes meghallgatni

Adtech Podcastok

Podcastok, amelyeket érdemes meghallgatni

Gyors referencia kézikönyv