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This podcast explores eCommerce advertising, marketing, and lead-gen strategies — so you can leverage the secrets of profitable ads, to grow your eCommerce or Shopify store. Your host, Luke Smith, has worked with a range of brands — from startups in the 'kids & parenting' e-commerce niche to titans of the industry like Tom Ford, Qantas, McDonald's, and more. Tune in each week for actionable tips and insights from industry experts to help you get the most from your ad spend — to grow your eCo ...
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show series
 
Meta ads aren't a copy-paste game. What works brilliantly for one e-commerce brand can be a complete disaster for another - even within the same niche. In this episode of Ad Spend Secrets, Luke Smith breaks down two real client scenarios. Scenarios where conventional Meta ads strategies, and standard eCommerce Facebook ads, would have led to wasted…
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Stop burning cash on Facebook ads because you're tracking the wrong metrics. If you're an eCommerce business owner confused by Meta Ads performance, this episode is your essential guide to decoding Facebook click metrics. Many eCommerce brands think their Facebook click-through rates look amazing, but their sales are tanking. And it’s probably beca…
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I discovered a client was hemorrhaging $1,500 of their $3,000 ad budget on a conversion path that was 12x more expensive than their website. If you're running Meta ads for e-commerce, this Facebook Ads conversion tracking issue could be silently killing your profitability right now. In this episode, I break down a recent meta ad campaign audit that…
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If you’ve ever been frustrated with the lack of transparency in your Google Performance Max campaigns - I’ve got good news! Google has just rolled out two game-changing updates that transform how eCommerce brands can optimise their Google Ads. In this episode, I share the two major Performance Max updates that eCommerce advertisers have been waitin…
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Scaling Google ads and scaling Meta ads profitably for your eCommerce store means avoiding these 5 deadly advertising mistakes… In this episode of Ad Spend Secrets, Luke Smith reveals five crucial situations where brands should reconsider scaling their advertising budget. From inventory stock issues to misleading metrics during sales promotions - e…
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We took a kids apparel brand from zero to a consistent 5x ROAS. - and I’m sharing the exact numbers and strategies. This Los Angeles-based kids apparel brand grew through my 60-day Growth Finder program. Starting with a modest $2,000 monthly ad spend, the brand evolved from having no advertising experience to achieving consistent $15-16 CPAs - and …
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Your Performance Max campaigns might NOT be bringing in new customers - chances are, they’re just recycling existing ones. And this blind spot could be killing your growth (thanks, Google). In this episode of Ad Spend Secrets, Luke Smith reveals two game-changing updates to Google's Performance Max campaigns. These updates give advertisers and eCom…
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The Facebook advertising apocalypse has arrived! Interest targeting ends in a few short months. Leaving unprepared advertisers & eCommerce brands scrambling - while those who adapt are set to dominate. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals Meta's announcement to completely phase out interest targetin…
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Buried in your Klaviyo dashboard is a revenue-generating button that requires zero additional content creation - yet delivers up to 20% more email opens to your campaigns. Tune in today to see Klaviyo's game-changing "follow up" feature that's adding 20% more opens and boosting revenue for eCommerce businesses. This simple button automatically rese…
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Your average order value might be increasing while your actual profits are silently disappearing - a paradox that's bankrupting e-commerce stores every day. In this episode of Ad Spend Secrets, Luke Smith shares the exact unit economics calculator his agency uses to pinpoint profitability and scalability for clients. Using a real-world example, he …
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Is your Meta ad budget being wasted in the dreaded "learning phase"? You might be sabotaging your ROI without even realising it. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) reveals how a children's brand was hemorrhaging money - by making a common but costly Meta ads mistake. After auditing their $30,000 monthly a…
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The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check. In this episode of Ad Spend Secrets, Luke Smith (founder Simply Converting) reveals four essential Google Ads columns that most ecommerce businesses overlook - but are crucial fo…
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What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time? There’s one “segment strategy” that makes it possible. In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) shares a powerful Klaviyo email marketing strategy that's helping Shopify store owners …
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Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store? If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting), shares where Shopify stores and ecom brands should invest their ad dollars and when.…
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Sending fewer emails from your ecomm store could actually make you more money. If you use email marketing software in your e-commerce/ Shopify store, like Klaviyo, then tuning into this episode of AdSpend Secrets is a must! Join your host Luke Smith (founder of Simply Converting), as he reveals the counterintuitive strategy of increasing email mark…
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If you run an ecommerce or Shopify store and you’re using Facebook ads - you might not actually be getting “new customers”. Instead, you could just be reaching the same people over and over again. In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting) reveals the often-overlooked settings in Meta that shows you EXACTLY who y…
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Are your Facebook ads costing too much? Discover how one ecommerce brand slashed their cost per acquisition from $130 to just $13 - using the exact same ad creatives for their Shopify store. In this eye-opening episode, Luke Smith (founder of Simply Converting) shares a real-world case study about a US brand that transformed their Facebook ad perfo…
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Are your e-commerce products invisible to Google's visual search? You might be missing out on a massive opportunity to reach customers who are actively searching for items just like yours. In this episode of Ad Spend Secrets with Luke Smith (Founder of Simply Converting) dives deep into Google Lens and the future of visual search in e-commerce. Usi…
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If you’re running health, wellness, or medical ads on Facebook or Instagram - Meta's new restrictive policy could impact your campaigns. This even extends to financial & political ads 🤯 Thankfully, there IS a way to stay compliant without sacrificing results.​​ In this essential episode, learn exactly how Meta's policy changes affect health and wel…
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Think paying for your Shopify store brand name in Google Ads is burning money? Think again. Bidding on your e-commerce brand terms could actually be one of your smartest marketing investments for your store. In this actionable episode designed for ecommerce store owners, you'll discover: Why protecting your brand terms from competitors is more crit…
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Your ecommerce ads metrics might be lying to you. There are a handful of essential metrics every ecommerce business needs to track to stay profitable. From Marketing Efficiency Ratio (MER) to Customer Acquisition Cost (CAC), in this episode of Ad Spend Secrets I’m sharing exactly what numbers matter — and how to use them to optimize your ad spend. …
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Free ad-account audit for e-commerce stores: https://www.simplyconverting.com/call Is your marketing agency really dropping the ball, or is there just a communication breakdown? While many brands and e-commerce stores question their agency's performance — the real issue often isn't about results. It's about communication. In this episode of Ad Spen…
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FREE Google Ads training for e-commerce stores: https://scale.simplyconverting.com/google-shopping 30% of Australians are now using ad blockers, and that number is growing. This makes SEO critical for e-commerce stores that want to grow. In this episode of Ad Spend Secrets, Ryan Martin, founder of Remarkable Digital and host of the E-commerce Austr…
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What if you could fill your pipeline with higher-quality leads that convert? Today, I’m sharing three simple yet powerful lead gen strategies for better-quality leads who actually want to buy. You’ll hear why sometimes making your lead generation process harder can actually improve your results. And how different traffic sources require different q…
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Advertising has changed dramatically over the last few years. Complex audience targeting is no longer king. Creative is king. Joining us today is ads expert, Jordan Lomax. Jordan Lomax runs The Social Lab — a powerhouse agency known for its innovative design & digital marketing strategies. Jordan shares the new approach to creating scroll-stopping …
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Need help with ecommerce advertising? Book a consult here: www.simplyconverting.com/call If your Meta or Google ad account got disabled tomorrow, would your Shopify store survive? Join Luke Smith (Founder of Simply Converting) as he shares how diversifying advertising spend across Google, Meta, and Klaviyo protects your eCommerce store. Done the ri…
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FREE training: Sell more e-comm products with Google: https://scale.simplyconverting.com/google-shopping If you're struggling with poor ROAS or high lead costs in your Shopify store — the issue might not actually be your ads. In this episode, Luke Smith (Founder of Simply Converting) shares why Shopify stores waste time and money trying to fix thei…
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Black Friday and Cyber Monday are just around the corner. And the stakes have never been higher for e-commerce brands. In this episode, Luke Smith (founder of Simply Converting) shares how to leverage powerful ad and email strategies to maximize returns this Black Friday. Luke dives deep into audience building on Meta, leveraging Google advertising…
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