Using Psychometrics for Strategic Decision-Making with Araz Najarian

The Business Simplicity Podcast

In this episode of the Business Simplicity Podcast, Chris Parker speaks with Karen de Boeck and Jürgen Maus about the launch of Green Elephants, a company built to support meaningful change in organisations through purpose-led business design. Together, they reflect on how the Simple Business Design approach shaped their journey from concept to launch.Karen and Jürgen bring a rich combination of strategic clarity and emotional insight. They share candidly about the creative and practical aspects of forming Green Elephants, the values that drive them, and how they aim to help other leaders navigate change without losing their human core.Listeners will gain a grounded sense of what it means to launch a business from a place of intention. The conversation touches on the importance of listening first, creating aligned structures, and designing simplicity into systems from the beginning.This episode speaks directly to executives who are rethinking growth, realigning after investment or leadership transition, or seeking traction in complex transformations. The discussion reinforces that clarity and momentum are not found through control, but through curiosity and coherence.Karen de Boeck and Jürgen Maus are the co-founders of Green Elephants, a consultancy focused on enabling purpose-led transformation through practical design methods. Karen brings deep expertise in systemic facilitation and human-centered business, while Jürgen contributes operational acumen and clarity of execution. Together, they guide teams toward alignment, simplicity, and lasting change. Learn more: https://ebullient.com/podcast/green-elephants/