The carbon footprint of concrete (with Gene Myers)

Structure Talk

To watch a video version of this podcast, click here: https://youtu.be/vi0mEQemsck
In this episode of the Structure Talk podcast, hosts Reuben Saltzman and Tessa Murry sit down with Gene Myers, founder and CEO of Thrive Home Builders in Denver, Colorado. Gene shares his journey from land developer to one of the most forward-thinking builders in the country, known for creating high-performance, net-zero energy homes. The conversation explores the environmental impact of building materials—especially concrete—the importance of operational and embodied carbon, and how builders can balance sustainability with affordability. Gene also discusses innovative building practices, including fiberglass foundations, solar energy strategies, and the importance of building homes that serve both people and the planet.
Here's the link to Inspector Empire Builder: https://www.iebcoaching.com/events
To check Gene's company, click here: https://thrivehomebuilders.com/
Takeaways
Gene Myers transitioned from land development to home building during the savings and loan crisis.
Thrive Home Builders focuses on net-zero energy homes that are resilient, healthy, and sustainable.
Net-zero homes produce as much energy as they consume annually, often using solar panels and battery storage.
Concrete has one of the highest carbon footprints among building materials due to its production and transportation.
Fiberglass foundation panels offer a promising alternative to concrete, with lower carbon impact and faster installation.
Operational carbon (energy used to run a home) typically outweighs embodied carbon (carbon from materials and construction) over a home's lifetime.
Gene emphasizes a rigorous cost-benefit analysis to ensure sustainability is attainable for everyday homebuyers.
Partnerships with national labs and programs like Energy Star and DOE’s Zero Energy Ready Home are key to Thrive’s success.
Builders should avoid “shiny new objects” unless they are cost-effective and scalable.
Municipalities with climate action plans may value sustainable builders more than individual consumers.
Building a strong, meaningful brand has long-term benefits and helps attract talent and opportunities.
Chapters
00:00 – Introduction and Sponsors
01:32 – Guest Introduction: Gene Myers
03:08 – Gene’s Journey from Land Developer to Builder
04:43 – What is a Net-Zero Energy Home?
06:11 – Building Homes that Serve Communities
07:48 – Advice for Builders: Don’t Go It Alone
10:16 – Leveraging Energy Star and DOE Programs
12:11 – First Net-Zero Home and Choosing Solar Over Geothermal
13:48 – Solar Leasing Options Explained
15:45 – Balancing Sustainability with Cost
19:29 – Why Thrive Avoids Geothermal and SIPs
21:27 – The Carbon Footprint of Concrete
25:00 – Fiberglass Foundation Panels as an Alternative
28:08 – Operational vs. Embodied Carbon
31:53 – Using OneClick LCA for Carbon Calculations
33:26 – Offsetting Carbon Locally in Breckenridge
35:47 – Municipalities vs. Consumers: Who Values Sustainability More?
39:30 – What Thrive Homes Look Like