25: Do This, Not That → Your Membership Growth Roadmap

Membership-Driven Business

If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.

In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.

Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.

We’ll cover:

• The three growth stages I see across my clients (and why it's not about how long you’ve been in business)
• What to focus on in each stage of membership growth, plus the biggest traps to avoid
• What to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driver

Episode highlights:

• 05:11 – The Foundation stage: the one you’re most tempted to skip
• 12:56 – Escaping “the curse of the superfan” when growing your membership
• 16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset
• 20:37 – How to reality-check your membership growth goals
• 26:03 – The Finesse stage: how to solidify your membership while making space for evolution
• 32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)

Links and Resources:

• 🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible
• 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan-introductory
• 🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEW
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/25-membership-growth-roadmap

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