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How IT Shapes The New Customer Experience
Manage episode 420192457 series 3474378
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This story was originally published on HackerNoon at: https://hackernoon.com/how-it-shapes-the-new-customer-experience.
Why is customer experience in banks so important, and what components can be used to improve it?
Check more stories related to business at: https://hackernoon.com/c/business. You can also check exclusive content about #customer-experience, #fintech, #finance-and-banking, #new-customer-experience, #acquiring-new-customers, #ux-in-banking, #ux-in-fintech, #ui-in-fintech-apps, and more.
This story was written by: @ismirnov. Learn more about this writer by checking @ismirnov's about page, and for more stories, please visit hackernoon.com.
Global banks lose 20% of their customers, or 1 in 5 customers, due to poor customer experience. By building more meaningful personal relationships, banks can increase revenue from core customers by up to 20%. Customers are about 2.5 times more likely to purchase bank products embedded in non-bank channels if the product is managed in partnership with a bank.
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