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Auditing the Animalz Blog: What Works and What Doesn’t
Manage episode 267064567 series 2447830
Content audit. Two words to strike fear into the heart of every content marketer.
Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of context-less keywords and statistics.
Here at Animalz, we’ve been on a mission to reinvent the content audit, and create a new process that’s fundamentally more useful.
In true Animalz fashion, we wanted to experiment with our new audits on... ourselves. So we did! Our head of R&D, Andrew, audited the entire Animalz blog, and surfaced a few familiar problems. And as Animalz Director of Marketing... well, it’s up to me to solve them.
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61 epizódok
Manage episode 267064567 series 2447830
Content audit. Two words to strike fear into the heart of every content marketer.
Well, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of context-less keywords and statistics.
Here at Animalz, we’ve been on a mission to reinvent the content audit, and create a new process that’s fundamentally more useful.
In true Animalz fashion, we wanted to experiment with our new audits on... ourselves. So we did! Our head of R&D, Andrew, audited the entire Animalz blog, and surfaced a few familiar problems. And as Animalz Director of Marketing... well, it’s up to me to solve them.
---
61 epizódok
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